Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever
The jokes at the Millennials' expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successf...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
AMACOM, American Management Association
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Gen BuY How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail