Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever

The jokes at the Millennials' expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successf...

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Bibliographic Details
Main Authors: Fromm, Jeff (Author), Garton, Christie (Author)
Format: Book
Language:English
Published: New York AMACOM, American Management Association 2013
Subjects:
Consumer Behavior > Attitude
Target Marketing > Attitude
Young Adult Consumers > Attitudes
Generation Y > Attitudes
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