CHANGE BY DESIGN HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION

CHANGE BY DESIGN HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book intr...

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Bibliographic Details
Main Authors: Brown, Tim 1954- (Author), Katz, Barry (Author)
Format: Book
Language:English
Published: New York Harper Business 2009
Subjects:
Organizational Change
Reengineering (Management)
Industrial Design
Corporate Reorganizations
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