DISRUPTION Overturning Conventions and Shaking Up the Marketplace
Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It...
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| Format: | Book |
| Language: | English |
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New York
Wiley
1997
@1996 |
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| Online Access: | Click Here to View Status and Holdings. |
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