DISRUPTION Overturning Conventions and Shaking Up the Marketplace

DISRUPTION Overturning Conventions and Shaking Up the Marketplace

Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It...

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Bibliographic Details
Main Author: Dru, Jean-Marie (Author)
Format: Book
Language:English
Published: New York Wiley 1997
@1996
Subjects:
Advertising > Cross-cultural Studies
Creative Ability In Business
Advertising Agencies > Cross-cultural Studies
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