Media Management A Casebook Approach

Media Management A Casebook Approach

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Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key con...

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Bibliographic Details
Main Author: Hollified, C. Ann (Author)
Other Authors: Wicks, Jan LeBlanc (co-author), Sylvie, George (co-author), Lowrey, Wilson (co-author)
Format: Book
Language:English
Published: New York Routledge 2016
Subjects:
Mass media > Management
Online Access:Click Here to View Status and Holdings.
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