Media Management A Casebook Approach
Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key con...
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Media management a casebook approach