THE DISCIPLINE OF MARKET LEADERS CHOOSE YOUR CUSTOMERS, NARROW YOUR FOCUS, DOMINATE YOUR MARKET
The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.
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| Main Authors: | , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Reading, Mass
Addison-Wesley Pub. Co
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The discipline of market leaders choose your customers, narrow your focus, dominate your market 
THE NEW MARKET LEADERS Who's Winning and How in the Battle for Customers