THE DISCIPLINE OF MARKET LEADERS CHOOSE YOUR CUSTOMERS, NARROW YOUR FOCUS, DOMINATE YOUR MARKET

THE DISCIPLINE OF MARKET LEADERS CHOOSE YOUR CUSTOMERS, NARROW YOUR FOCUS, DOMINATE YOUR MARKET

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The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.

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Bibliographic Details
Main Authors: Treacy, Michael (Author), Wiersema, Frederik D. (Author)
Format: Manuscript Book
Language:English
Published: Reading, Mass Addison-Wesley Pub. Co 1995
Subjects:
Competition
Market segmentation
Quality of products
Customer services
Online Access:Click Here to View Status and Holdings.
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