THE DISCIPLINE OF MARKET LEADERS CHOOSE YOUR CUSTOMERS, NARROW YOUR FOCUS, DOMINATE YOUR MARKET
The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.
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| Main Authors: | , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Reading, Mass
Addison-Wesley Pub. Co
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The discipline of market leaders choose your customers, narrow your focus, dominate your market
THE NEW MARKET LEADERS Who's Winning and How in the Battle for Customers
Making Sense of Competition Policy
