THE DISCIPLINE OF MARKET LEADERS CHOOSE YOUR CUSTOMERS, NARROW YOUR FOCUS, DOMINATE YOUR MARKET

• Main Authors: Treacy, Michael (Author), Wiersema, Frederik D. (Author)
• Format: Book
• Language: English
• Published: Reading, Mass Addison-Wesley Pub. Co 1995
• Subjects: Competition; Market segmentation; Quality of products; Customer services
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xvi, 208 pages 24 cm
• ISBN: 0201406489; 9780201406481

The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.