Introduction to Marketing
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Main Author: | McDaniel, Carl (Author) |
---|---|
Other Authors: | Lamb, Charles W. 1944- (co-author), Hair, Joseph F. Jr |
Format: | Book |
Language: | English |
Published: |
Australia
Cengage Learning
2009
|
Edition: | Tenth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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