Introduction to Marketing

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Bibliographic Details
Main Author:	McDaniel, Carl (Author)
Other Authors:	Lamb, Charles W. 1944- (co-author), Hair, Joseph F. Jr
Format:	Book
Language:	English
Published:	Australia Cengage Learning 2009
Edition:	Tenth Edition
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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