Introduction to Marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Australia
Cengage Learning
2009
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | 'International student ed'.--Cover. Previous ed.: 2006 |
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| Physical Description: | xxvii, 708 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780324599312 0324599315 |
Essentials of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel