NETNOGRAPHY REDEFINED
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, u...
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Main Author: | Kozinets, Robert V (Author) |
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Format: | Manuscript Book |
Language: | English |
Published: |
London
SAGE
2015
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Edition: | 2nd Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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