NETNOGRAPHY REDEFINED

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, u...

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Bibliographic Details
Main Author: Kozinets, Robert V (Author)
Format: Manuscript Book
Language:English
Published: London SAGE 2015
Edition:2nd Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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