ATTITUDE AND AD RESPONSE TOWARD FEAR APPEALS IN PRINT ADVERTISING

ATTITUDE AND AD RESPONSE TOWARD FEAR APPEALS IN PRINT ADVERTISING

Fear appelas have been used extensively in marketing communications especially in adevertising as a creative stategy ormat over the course fof this country.

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Bibliographic Details
Main Authors: Rozlaili Ahmad (Author), Dzulkarnain Mazlan (Author)
Format: Thesis Book
Language:English
Published: SHAH ALAM, SELANGOR UNIVERSITI TEKNOLOGI MARA. INSTITUT PENGURUSAN PENYELIDIKAN 2013
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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