ATTITUDE AND AD RESPONSE TOWARD FEAR APPEALS IN PRINT ADVERTISING
Fear appelas have been used extensively in marketing communications especially in adevertising as a creative stategy ormat over the course fof this country.
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| Main Authors: | , |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
SHAH ALAM, SELANGOR
UNIVERSITI TEKNOLOGI MARA. INSTITUT PENGURUSAN PENYELIDIKAN
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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