A study on the relationship between online advertisement and purchase intention among generation Y in Universiti Teknologi MARA (UiTM) Pulau Pinang

A study on the relationship between online advertisement and purchase intention among generation Y in Universiti Teknologi MARA (UiTM) Pulau Pinang

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Bibliographic Details
Main Author: Nor Azliana Norli (Author)
Corporate Authors: Faculty of Business & Management, Fakulti Pengurusan Perniagaan
Format: Thesis Book
Published: Shah Alam, Selangor Universiti Teknologi MARA. Faculty of Business & Management 2016
Subjects:
Consumers > Research
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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