A study on the relationship between online advertisement and purchase intention among generation Y in Universiti Teknologi MARA (UiTM) Pulau Pinang

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Bibliographic Details
Main Author:	Nor Azliana Norli (Author)
Corporate Authors:	Faculty of Business & Management, Fakulti Pengurusan Perniagaan
Format:	Thesis Book
Published:	Shah Alam, Selangor Universiti Teknologi MARA. Faculty of Business & Management 2016
Subjects:	Consumers > Research Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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