A study on the relationship between online advertisement and purchase intention among generation Y in Universiti Teknologi MARA (UiTM) Pulau Pinang

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Bibliographic Details
Main Author:	Nor Azliana Norli (Author)
Corporate Authors:	Faculty of Business & Management, Fakulti Pengurusan Perniagaan
Format:	Thesis Book
Published:	Shah Alam, Selangor Universiti Teknologi MARA. Faculty of Business & Management 2016
Subjects:	Consumers > Research Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	0	#	\|a Nor Azliana Norli \|e author
245	1	2	\|a A study on the relationship between online advertisement and purchase intention among generation Y in Universiti Teknologi MARA (UiTM) Pulau Pinang \|c Nor Azliana Norli
264	#	1	\|a Shah Alam, Selangor \|b Universiti Teknologi MARA. Faculty of Business & Management \|c 2016
300	#	#	\|a vii, 84 pages \|b illustration \|c 30 cm
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338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a UiTM Digitized
502	#	#	\|a Student Report (Bsc.) - Universiti Teknologi MARA. Faculty of Business & Management, 2016
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Consumers \|x Research
650	#	0	\|a Consumer behavior
710	2	#	\|a Faculty of Business & Management
710	2	#	\|a Fakulti Pengurusan Perniagaan
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=564793
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