FACTORS INFLUENCING CUSTOMER ACCEPTANCE TOWARDS FOOD BIOTECHNOLOGY PRODUCTS A CASE STUDY AT MARDI

FACTORS INFLUENCING CUSTOMER ACCEPTANCE TOWARDS FOOD BIOTECHNOLOGY PRODUCTS A CASE STUDY AT MARDI

Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional...

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Bibliographic Details
Main Authors: Norraefa Md Taib (Author), Ummi Kalsum Hassan (Author)
Format: Thesis Book
Published: Shah Alam, Selangor Universiti Teknologi MARA. Faculty of Business & Management 2012
Subjects:
Food > Biotechnology
Online Access:Click Here to View Status and Holdings.
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