FACTORS INFLUENCING CUSTOMER ACCEPTANCE TOWARDS FOOD BIOTECHNOLOGY PRODUCTS A CASE STUDY AT MARDI
Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional...
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| Main Authors: | , |
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| Format: | Thesis Book |
| Published: |
Shah Alam, Selangor
Universiti Teknologi MARA. Faculty of Business & Management
2012
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Food biotechnology principles and practices