FACTORS INFLUENCING CUSTOMER ACCEPTANCE TOWARDS FOOD BIOTECHNOLOGY PRODUCTS A CASE STUDY AT MARDI
Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional...
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| Main Authors: | , |
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| Format: | Thesis Book |
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Shah Alam, Selangor
Universiti Teknologi MARA. Faculty of Business & Management
2012
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| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-564320 | ||
| 005 | 2019714113947 | ||
| 008 | 170420s2012 MY ag# t#000 ##ENG#D | ||
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a english |
| 090 | 0 | 0 | |a TP248.65.F66 |b N67 2012 |
| 100 | 0 | # | |a Norraefa Md Taib |e author |
| 245 | 1 | 0 | |a FACTORS INFLUENCING CUSTOMER ACCEPTANCE TOWARDS FOOD BIOTECHNOLOGY PRODUCTS |b A CASE STUDY AT MARDI |c NORRAEFA MD TAIB, UMMI KALSUM HASSAN |
| 264 | # | 1 | |a Shah Alam, Selangor |b Universiti Teknologi MARA. Faculty of Business & Management |c 2012 |
| 300 | # | # | |a v, 35 pages |b illustrations |c 30 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a UiTM Digitization |
| 502 | # | # | |a Research report - Universiti Teknologi MARA. Research Management Institute (RMI), 2012 |
| 504 | # | # | |a Includes bibliographical references (pages 33-35) |
| 520 | # | # | |a Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional and modern medicine. Biotechnology is an important tool practice to improve the quality of our life and has started to get acceptance among consumers in the food market. Food biotechnology already provided many benefits towards life-saving medicines, improving the nutrition of food, the taste, quality and also the freshness of various foods exist today. This study is carried out to identify the factors that influence the consumer's acceptance towards food biotechnology products practiced by Mardi. It is expected that the result will demonstrate influencing factors are significantly related with customer acceptance of food biotechnology product. |
| 650 | # | 0 | |a Food |x Biotechnology |
| 700 | 0 | # | |a Ummi Kalsum Hassan |e author |
| 710 | 2 | # | |a Research Management Institute (RMI) |e issuing body |
| 710 | 2 | # | |a Faculty of Business & Management |e issuing body |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=564320 |
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Food biotechnology principles and practices