IDENTIFYING PREFERRED MEDIUM USED IN DELIVERING EFFECTIVE MALAYSIAN ANIMATED PUBLIC SERVICE ANNOUNCEMENTS (PSAs) AMONG STUDENTS

IDENTIFYING PREFERRED MEDIUM USED IN DELIVERING EFFECTIVE MALAYSIAN ANIMATED PUBLIC SERVICE ANNOUNCEMENTS (PSAs) AMONG STUDENTS

Animation is simulationof movement created by displyaing a series pictures or frames (i.e cartoons) based on reality or fantasy which give impact to people's mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to change att...

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Bibliographic Details
Main Authors: Dzaa Imma Abd Latiff (Author), Mohd Anwar Fahmi Haridas Abdullah (Author), Noor Ashmalia Mohd Asyraff (Author)
Format: Thesis Book
Language:English
Subjects:
Adult education
Advertising, Public service
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