Services Marketing Management A Strategic Perspective
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chichester, West Sussex, England
John Wiley & Sons
2006
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 20180229310 | ||
| 008 | 180130t2006 ## # 001 ENG D | ||
| 020 | # | # | |a 0470091169 |q paperback |
| 020 | # | # | |a 9780470091166 |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HD9980.5 |b .K375 2006 |
| 100 | 1 | # | |a Kasper, Hans |
| 245 | 1 | 0 | |a Services Marketing Management |b A Strategic Perspective |c Hans Kasper, Piet van Helsdingen, Mark Gabbott |
| 250 | # | # | |a Second edition |
| 264 | # | 1 | |a Chichester, West Sussex, England |b John Wiley & Sons |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xvii, 554 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Subtitle on 1999 ed.: An international perspective |
| 504 | # | # | |a Includes bibliographical references (pages 511-542) and index |
| 526 | 0 | # | |a OCS704 |b OM772 |5 BM734 |
| 526 | 0 | # | |a Service Marketing |b Master of Customer Service Management |5 Faculty of Business Management |
| 650 | # | 0 | |a Service industries |x Management |x Marketing |
| 650 | # | 0 | |a Customer services |x Marketing |x Management |
| 700 | 1 | # | |a Helsdingen, Piet van |
| 700 | # | # | |a Gabbott, Mark |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563462 |
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Services marketing management a strategic perspective