Services Marketing Management A Strategic Perspective

Services Marketing Management A Strategic Perspective

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Bibliographic Details
Main Author: Kasper, Hans
Other Authors: Helsdingen, Piet van, Gabbott, Mark
Format: Manuscript Book
Published: Chichester, West Sussex, England John Wiley & Sons 2006
Edition:Second edition
Subjects:
Service industries > Management > Marketing
Customer services > Marketing > Management
Online Access:Click Here to View Status and Holdings.
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526 0 # |a Service Marketing  |b Master of Customer Service Management  |5 Faculty of Business Management 
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