Services Marketing Management A Strategic Perspective

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Bibliographic Details
Main Author:	Kasper, Hans
Other Authors:	Helsdingen, Piet van, Gabbott, Mark
Format:	Manuscript Book
Published:	Chichester, West Sussex, England John Wiley & Sons 2006
Edition:	Second edition
Subjects:	Service industries > Management > Marketing Customer services > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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