Services Marketing Management A Strategic Perspective

Services Marketing Management A Strategic Perspective

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Bibliographic Details
Main Author: Kasper, Hans
Other Authors: Helsdingen, Piet van, Gabbott, Mark
Format: Book
Published: Chichester, West Sussex, England John Wiley & Sons 2006
Edition:Second edition
Subjects:
Service industries > Management > Marketing
Customer services > Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Subtitle on 1999 ed.: An international perspective
Physical Description:xvii, 554 pages illustrations 26 cm
Bibliography:Includes bibliographical references (pages 511-542) and index
ISBN:0470091169
9780470091166

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