SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This t...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2011
|
| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag
Search Result 1
SERVICES MARKETING People Technology Strategy
Published 2016
Click Here to View Status and Holdings.
Manuscript
Book
Search Result 2
Search Result 3
SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
Published 2011
Click Here to View Status and Holdings.
Manuscript
Book
Search Result 4
Services marketing people, technology, strategy
Published 2007
Click Here to View Status and Holdings.
Unknown
Search Result 5
Search Result 6
Services marketing people, technology, strategy
Published 2001
Click Here to View Status and Holdings.
Unknown
Search Result 7
Services marketing people, technology, strategy 
SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY 
SERVICE MARKETING PEOPLE, TECHNOLOGY, STRATEGY