SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This t...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2011
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| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-563460 | ||
| 005 | 201802313147 | ||
| 008 | 180523t2011 ## # 001 ENG D | ||
| 020 | # | # | |a 0136107214 |
| 020 | # | # | |a 9780136107217 |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 060 | 0 | 0 | |b HF5415.122 .L68 2004 |
| 090 | 0 | 0 | |a HF5415.13 |b .L5883 2011 |
| 100 | 1 | # | |a Lovelock, Christopher H. |e author |
| 245 | 1 | 0 | |a SERVICES MARKETING |b PEOPLE, TECHNOLOGY, STRATEGY |c Christopher Lovelock, Jochen Wirtz |
| 250 | # | # | |a Seventh edition |
| 264 | # | 1 | |a Boston |b Prentice Hall |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xxii, 626 pages |b illustrations, map |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. |
| 526 | 0 | # | |a OCS704 |b BM734 |5 BM |
| 526 | 0 | # | |a Service Marketing |b Master of Customer Service Management |5 Faculty of Business Management |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Professions |x Marketing |
| 650 | # | 0 | |a Service industries |x Marketing |
| 650 | # | 0 | |a Customer services |x Marketing |
| 700 | 1 | # | |a Wirtz, Jochen |f author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563460 |
| 964 | # | # | |c BOK |d HM |
Services marketing people, technology, strategy