SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY

• Main Author: Lovelock, Christopher H. (Author)
• Other Authors: Wirtz, Jochen
• Format: Manuscript Book
• Language: English
• Published: Boston Prentice Hall 2011
• Edition: Seventh edition
• Subjects: Marketing > Management; Professions > Marketing; Service industries > Marketing; Customer services > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxii, 626 pages illustrations, map 29 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 0136107214; 9780136107217

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.