SERVICES MARKETING People Technology Strategy
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This t...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hackensack, NJ
World Scientific Publishing
2016
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| Edition: | Eighth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Lovelock, Christopher H. |e author |
| 245 | 1 | 0 | |a SERVICES MARKETING |b People Technology Strategy |c Christopher H. Lovelock, Jochen Wirtz |
| 250 | # | # | |a Eighth Edition |
| 264 | # | 1 | |a Hackensack, NJ |b World Scientific Publishing |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a xvii, 783 pages |b illustrations |c 28 cm |
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| 520 | # | # | |a Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. |
| 526 | 0 | # | |a BM216 / BM247 |b TPT656 |5 BM |
| 526 | 0 | # | |a Fakulti Pengurusan Perniagaan |b Marketing of Transport Services |5 Bachelor of Business Administration (Hons) Transport |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Professions |x Marketing |
| 650 | # | 0 | |a Service industries |x Marketing |
| 700 | 1 | # | |a Wirtz, Jochen |e co-author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563023 |
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Services marketing people, technology, strategy