SERVICES MARKETING People Technology Strategy

SERVICES MARKETING People Technology Strategy

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This t...

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Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Other Authors: Wirtz, Jochen (co-author)
Format: Manuscript Book
Language:English
Published: Hackensack, NJ World Scientific Publishing 2016
Edition:Eighth Edition
Subjects:
Marketing > Management
Professions > Marketing
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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