SERVICES MARKETING People Technology Strategy

SERVICES MARKETING People Technology Strategy

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This t...

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Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Other Authors: Wirtz, Jochen (co-author)
Format: Manuscript Book
Language:English
Published: Hackensack, NJ World Scientific Publishing 2016
Edition:Eighth Edition
Subjects:
Marketing > Management
Professions > Marketing
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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Summary:Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Physical Description:xvii, 783 pages illustrations 28 cm
ISBN:9781944659011

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