Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

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In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strate...

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Bibliographic Details
Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renée (co-author)
Format: Manuscript Book
Language:English
Published: Boston, Massachusetts Harvard Business School Publishing 2015
Edition:Expanded edition
Subjects:
New products
Market segmentation
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