Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business School Publishing
2015
|
| Edition: | Expanded edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5415.153 |b .K53 2015 |
| 100 | 1 | # | |a Kim, W. Chan |e author |
| 245 | 1 | 0 | |a Blue Ocean Strategy |b How to Create Uncontested Market Space and Make the Competition Irrelevant |c W. Chan Kim, Renée Mauborgne |
| 250 | # | # | |a Expanded edition |
| 264 | # | 1 | |a Boston, Massachusetts |b Harvard Business School Publishing |c 2015 |
| 264 | # | 4 | |c ©2015 |
| 300 | # | # | |a xxviii, 287 pages |b illustrations |c 25 cm. |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. |
| 526 | 0 | # | |a BM216 / BM247 |b MGT 657 |5 BM |
| 526 | 0 | # | |a Fakulti Pengurusan Perniagaan |b Strategies Management |5 Bachelor of Business Administration (Hons) Transport |
| 546 | # | # | |a english |
| 650 | # | 0 | |a New products |
| 650 | # | 0 | |a Market segmentation |
| 700 | 1 | # | |a Mauborgne, Renée |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=562896 |
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Blue ocean strategy how to create uncontested market space and make the competition irrelevant