Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business School Publishing
2015
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| Edition: | Expanded edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Blue ocean strategy how to create uncontested market space and make the competition irrelevant