Strategic Management and Business Policy GLOBALIZATION, INNOVATION, AND SUSTAINABILITY

Strategic Management and Business Policy GLOBALIZATION, INNOVATION, AND SUSTAINABILITY

Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's...

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Bibliographic Details
Main Author: Wheelen, Thomas L. (Author)
Other Authors: Hunger, J. David (co-author), Hoffman, Alan N. (co-author), Bamford, Charles E. (co-author)
Format: Book
Language:English
Published: Boston Pearson 2015
Edition:FOURTEENTH EDITION
Subjects:
Strategic planning
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