Consumer Behavior Buying, Having, and Being
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition, up-to-date content reflects...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson
2017
|
| Edition: | Twelfth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5415.32 |b .S6 2017 |
| 100 | 1 | # | |a Solomon, Michael R. |e author |
| 245 | 1 | 0 | |a Consumer Behavior |b Buying, Having, and Being |c Michael R. Solomon |
| 250 | # | # | |a Twelfth Edition |
| 264 | # | 1 | |a Boston |b Pearson |c 2017 |
| 264 | # | 4 | |c ©2017 |
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| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes indexes |
| 520 | # | # | |a Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior. |
| 526 | 0 | # | |a RET 538 |b BM245 |5 BM |
| 526 | 0 | # | |a Understanding Shoppers |b Sarjana Muda Pentadbiran Perniagaan (Kepujian) Pengurusan Peruncitan |5 Fakulti Pengurusan Perniagaan |
| 526 | 0 | # | |a HTC755 |b HM705 |5 FPHP |
| 526 | 0 | # | |a Consumer Behavior: The Psychology of Food |b Master in Gastronomy Management |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Consumer behavior |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=562240 |
Consumer Behavior Buying, Having, and Being