Consumer Behavior Buying, Having, and Being
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition, up-to-date content reflects...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson
2017
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| Edition: | Twelfth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer Behavior Buying, Having, and Being