SPORT PUBLIC RELATIONS AND COMMUNICATION
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the...
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| Main Authors: | , , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
London
Routledge
2015
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| Series: | Sports marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Sport Public Relations Managing Stakeholder Communication 
Sport promotion and sales management