Routledge Handbook of Sports Marketing
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than an...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2016
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| Series: | Routledge international handbooks
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 180626s2016 ENK a b 001 # eng D | ||
| 020 | # | # | |a 9781138823518 |q hardback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a GV716 |b .R697 2016 |
| 245 | 0 | 0 | |a Routledge Handbook of Sports Marketing |c edited by Simon Chadwick, Nicolas Chanavat and Michel Desbordes |
| 264 | # | 1 | |a London |b Routledge |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a xv, 407 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 0 | # | |a Routledge international handbooks |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sectionsbrands, sponsorship, ambush marketing, fans and spectators, media, and ethics and developmentand examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge. |
| 650 | # | 0 | |a Sports |x Marketing |
| 700 | 1 | # | |a Chadwick, Simon |d 1964- |e editor |
| 700 | 1 | # | |a Chanavat, Nicolas |e editor |
| 700 | 1 | # | |a Desbordes, Michel |e editor |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=559029 |
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