Routledge Handbook of Sports Marketing
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than an...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2016
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| Series: | Routledge international handbooks
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SPORT Marketing