Routledge Handbook of Sports Marketing

• Other Authors: Chadwick, Simon 1964- (Editor), Chanavat, Nicolas (Editor), Desbordes, Michel (Editor)
• Format: Manuscript Book
• Language: English
• Published: London Routledge 2016
• Series: Routledge international handbooks
• Subjects: Sports > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xv, 407 pages illustrations 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781138823518

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sectionsbrands, sponsorship, ambush marketing, fans and spectators, media, and ethics and developmentand examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.