BORN TO SERVE, BUILT TO LAST THE PERNAMA STORY : SECRET OF MALAYSIA'S HOME-GROWN RETAIL CHAIN

BORN TO SERVE, BUILT TO LAST THE PERNAMA STORY : SECRET OF MALAYSIA'S HOME-GROWN RETAIL CHAIN

PERNAMA has achieved much since it took over the armed-forces-based retail outlets from NAAFI, the well-established and hugely loved British establishment, in 1983. This book chronicles PERNAMA's journey and transformation over the years.

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Bibliographic Details
Other Authors: Abdul Wahab Khalil (Compiler, Editor)
Format: Book
Language:English
Published: Klang, Selangor Perwira Niaga Malaysia (PERNAMA) 2015
Subjects:
Retail trade-Malaysia
Retail trade-Management
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