RESEARCH ISSUES in Management and Marketing
Chapter 1 A Review of the Relationship between Brand Image, Satisfaction and Loyalty -- Chapter 2 Credit Card Ownership and Usage: Satisfaction among Card Holders in Malaysia -- Chapter 3 Revisiting the Concept Lifestyle: Implication for Future Research -- Chapter 4 Acceptance of Genetically Modifie...
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| Format: | Book |
| Language: | English |
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Selangor
McGraw-Hill Education
2012
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| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9789675771538 |q paperback |
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| 041 | # | # | |a eng |
| 090 | 0 | 0 | |a HD30.4 |b .R432 2012 |
| 100 | 0 | # | |a Zuraina Dato' Mansor |e author |
| 245 | 1 | 0 | |a RESEARCH ISSUES in Management and Marketing |c Zuraina Dato' Mansor, Zahira Mohd Islan, Jo Ann Ho, Wong Foong Yee |
| 264 | # | 1 | |a Selangor |b McGraw-Hill Education |c 2012 |
| 264 | # | 4 | |c ©2012 |
| 300 | # | # | |a xii,134 pages |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Include bibliographical references |
| 520 | # | # | |a Chapter 1 A Review of the Relationship between Brand Image, Satisfaction and Loyalty -- Chapter 2 Credit Card Ownership and Usage: Satisfaction among Card Holders in Malaysia -- Chapter 3 Revisiting the Concept Lifestyle: Implication for Future Research -- Chapter 4 Acceptance of Genetically Modified Food among Consumers in Klang Valley -- Chapter 5 Paradigms in Logistics Research -- Chapter 6 Critical Success Factors for an Effective Community-based Eco-tourism Project -- Chapter 7 The Effects of Ethical Climate on Job Satisfaction and Organization Commitment -- Chapter 8 Measuring the Satisfaction Level of International Students towards -- Chapter 9 Consumer-based Brand Equity of Apparel Brand as Perceived by Young Consumers -- Chapter 10 The Link between Emotional Intelligence and Innovation: Is It a Myth? -- Chapter 11 Traits and Emotional Intelligence Competency in Higher Education: Literature Search. |
| 650 | # | 0 | |a Management |
| 650 | # | 0 | |a Research |
| 650 | # | 0 | |a Marketing |
| 700 | 0 | # | |a Zahira Mohd Islan |e author |
| 700 | 1 | # | |a Jo, Ann Ho |e author |
| 700 | 1 | # | |a Wong, Foong Yee |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=557213 |
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Contemporary Issues in MANAGEMENT and MARKETING