RESEARCH ISSUES in Management and Marketing

RESEARCH ISSUES in Management and Marketing

Chapter 1 A Review of the Relationship between Brand Image, Satisfaction and Loyalty -- Chapter 2 Credit Card Ownership and Usage: Satisfaction among Card Holders in Malaysia -- Chapter 3 Revisiting the Concept Lifestyle: Implication for Future Research -- Chapter 4 Acceptance of Genetically Modifie...

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Bibliographic Details
Main Authors: Zuraina Dato' Mansor (Author), Zahira Mohd Islan (Author), Jo, Ann Ho (Author), Wong, Foong Yee (Author)
Format: Book
Language:English
Published: Selangor McGraw-Hill Education 2012
Subjects:
Management
Research
Marketing
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a RESEARCH ISSUES in Management and Marketing  |c Zuraina Dato' Mansor, Zahira Mohd Islan, Jo Ann Ho, Wong Foong Yee 
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264 # 4 |c ©2012 
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520 # # |a Chapter 1 A Review of the Relationship between Brand Image, Satisfaction and Loyalty -- Chapter 2 Credit Card Ownership and Usage: Satisfaction among Card Holders in Malaysia -- Chapter 3 Revisiting the Concept Lifestyle: Implication for Future Research -- Chapter 4 Acceptance of Genetically Modified Food among Consumers in Klang Valley -- Chapter 5 Paradigms in Logistics Research -- Chapter 6 Critical Success Factors for an Effective Community-based Eco-tourism Project -- Chapter 7 The Effects of Ethical Climate on Job Satisfaction and Organization Commitment -- Chapter 8 Measuring the Satisfaction Level of International Students towards -- Chapter 9 Consumer-based Brand Equity of Apparel Brand as Perceived by Young Consumers -- Chapter 10 The Link between Emotional Intelligence and Innovation: Is It a Myth? -- Chapter 11 Traits and Emotional Intelligence Competency in Higher Education: Literature Search. 
650 # 0 |a Management 
650 # 0 |a Research 
650 # 0 |a Marketing 
700 0 # |a Zahira Mohd Islan  |e author 
700 1 # |a Jo, Ann Ho  |e author 
700 1 # |a Wong, Foong Yee  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=557213 
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