RESEARCH ISSUES in Management and Marketing

RESEARCH ISSUES in Management and Marketing

Chapter 1 A Review of the Relationship between Brand Image, Satisfaction and Loyalty -- Chapter 2 Credit Card Ownership and Usage: Satisfaction among Card Holders in Malaysia -- Chapter 3 Revisiting the Concept Lifestyle: Implication for Future Research -- Chapter 4 Acceptance of Genetically Modifie...

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Bibliographic Details
Main Authors: Zuraina Dato' Mansor (Author), Zahira Mohd Islan (Author), Jo, Ann Ho (Author), Wong, Foong Yee (Author)
Format: Book
Language:English
Published: Selangor McGraw-Hill Education 2012
Subjects:
Management
Research
Marketing
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