RESEARCH ISSUES in Management and Marketing

• Main Authors: Zuraina Dato' Mansor (Author), Zahira Mohd Islan (Author), Jo, Ann Ho (Author), Wong, Foong Yee (Author)
• Format: Book
• Language: English
• Published: Selangor McGraw-Hill Education 2012
• Subjects: Management; Research; Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii,134 pages 26 cm
• Bibliography: Include bibliographical references
• ISBN: 9789675771538

Chapter 1 A Review of the Relationship between Brand Image, Satisfaction and Loyalty -- Chapter 2 Credit Card Ownership and Usage: Satisfaction among Card Holders in Malaysia -- Chapter 3 Revisiting the Concept Lifestyle: Implication for Future Research -- Chapter 4 Acceptance of Genetically Modified Food among Consumers in Klang Valley -- Chapter 5 Paradigms in Logistics Research -- Chapter 6 Critical Success Factors for an Effective Community-based Eco-tourism Project -- Chapter 7 The Effects of Ethical Climate on Job Satisfaction and Organization Commitment -- Chapter 8 Measuring the Satisfaction Level of International Students towards -- Chapter 9 Consumer-based Brand Equity of Apparel Brand as Perceived by Young Consumers -- Chapter 10 The Link between Emotional Intelligence and Innovation: Is It a Myth? -- Chapter 11 Traits and Emotional Intelligence Competency in Higher Education: Literature Search.