Strategic design thinking innovation in products, services, experiences and beyond

Strategic design thinking innovation in products, services, experiences and beyond

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative...

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Bibliographic Details
Other Authors: Nixon, Natalie W. (Editor)
Format: Book
Language:English
Published: New York, NY Fairchild Books, An imprint of Bloomsbury Publishing Inc. 2016
Subjects:
Creative ability in business
Creative thinking
Design
Organizational change
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