Encyclopedia of survey research methods

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys...

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Bibliographic Details
Main Author: Lavrakas, Paul J. (Author)
Format: Book
Language:English
Published: Thousand Oaks, Calif SAGE Publications 2008
Subjects:
Online Access:Click Here to View Status and Holdings.
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